The concept was to develop a micro site that could accept deciphered six-letter codes released on air. The codes were based on characters from shows featured within the branded Destination: Friday slot on the cartoon channel Toonami.
Once successfully deciphered the site gave access to additional content that included games, branded screen savers, desktops and a competition mechanic to win an iPod nano.
The interface design featured characters from the shows and followed the brand guidelines set out for Destination: Friday. The project also included the design of a supporting banner campaign. The visually rich interface was built and animated with Adobe Flash technology.
Preloaded is an award-winning creative studio focusing on arts, entertainment and education. Cartoon Network operates television channels for children.
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